Marketing Automation & Social Media Strategist

D. Bruce Johnston

Subscribe to D. Bruce Johnston: eMailAlertsEmail Alerts
Get D. Bruce Johnston: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by D. Bruce Johnston

Social Media on Ulitzer RIAbiz.com recently discussed the findings of an August 24-25, 2009 Investment News survey conducted on the Twitter habits of the financial-advisory community.  Not surprisingly the survey reveals that "a mere 14.9% of financial advisers say they communicate with clients or colleagues through Twitter.  Meanwhile, only 44.9% and 43.8% of advisers say they use LinkedIn and Facebook, respectively, the survey found". Have RIAbiz.com and Investment News missed the point?  It's not about Twitter, Facebook or LinkedIn!  It's about communicating with one's customers and clients utilizing ALL the tools available! So, what's my point? Practical, functional, and sensible go a long way to enhancing the relationships financial advisors are trying to create between themselves and their customers and clients, with or without social media tools.  Social me... (more)

Internet Business Transactions near 450 Billion a Day

By D. Bruce Johnston, President and CEO, DBJ Associates Commerce on the Internet continues to skyrocket. Chad Levitt, author of the “New Sales Economy Blog,” recently wrote a post, “Sales Reps, Are You Ready for the Digital Universe?,” based on information he gleaned from a recently released IDC report on predictions for the year 2020. Here are some of the major findings from the IDC report: Between now and 2020, the amount of digital information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media – voice, TV,... (more)

Thinking Beyond LinkedIn

While LinkedIn offers an attractive gateway to the world of social media, many financial professionals we have been speaking with downplay the importance of other social media tools like Twitter. That sentiment was forcefully expressed recently in John Ridley's Visible Man column, which decries Twitter as a stomach-churning indulgence for navel gazers. Is John right? Are Twitter and its fellow social media apps best suited for distracting easily bored, attention deficit fad followers? That thought was on the minds of many at the Russell Reynolds Distribution Roundtable focused o... (more)

Where Social Media Meets Traditional Media

Yesterday I had the distinct pleasure of having lunch with Jason Heinhorst, Partner at FUSE Research Network.  The purpose of our lunch was to discuss asset and wealth management firms' various approaches to incorporating social media and social networking technologies into their business models in order to enhance client acquisition and retention. The topic at hand certainly jumped to a new level when returning to our respective cars we found on our windshields postcards that read: IS YOUR 401K HAPPY? With that simple question and supposedly unsophisticated delivery system - ... (more)

Will Social Media Replace the Need for In-Person Meetings?

Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally ... (more)