Marketing Automation & Social Media Strategist

D. Bruce Johnston

Subscribe to D. Bruce Johnston: eMailAlertsEmail Alerts
Get D. Bruce Johnston: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by D. Bruce Johnston

As the world increasingly turns to social media for solutions, information and expression, women are turning to BLOGS according to "The 2009 Women in Social Media Study".  The study reveals "why blogs": 64% of women are nearly twice as likely to use blogs than social networking sites as a source of information 43% for advice and recommendations 55% for opinion-sharing 75% are 50 percent more likely to turn to social networking sites as a means of keeping in touch with friends and family Women are turning in even greater numbers to blogs (55%), social networks (75%) and online status updating (20%) as primary sources of community interaction, entertainment and information. Of the 42 million women engaged in social media weekly: 55% of women participate in some form of blogging activity 75% participate in social networks such as Facebook or MySpace 20% use Twitter 45% de... (more)

DBJ Associates Reveals the Sixth Trend

According to a summary report by Doug Anderson, SVP, Research & Development, The Nielsen Company, growth will be hard to come by in the coming decade and there are "Five Key Trends Other Than Aging" at work which will make growth extremely difficult.  DBJ Associates provides questions wealth advisors may want to ask of themselves in order to benefit from these trends, along with the answer to: "What'd they miss?" Growth is found in less-developed world. By 2030, world population will have grown by around 20%. Only 3.2% of this growth will come from the more developed world. In th... (more)

A Distribution Strategy for Small Mutual Fund Firms

Mutual Funds on Ulitzer Recently I asked Dan Sondhelm, Partner and Vice President, SunStar Strategic, what strategies will help top performing small funds get the attention and recognition they deserve from investors and advisors. For those of you not familiar with SunStar and their Fund Factor publication, they specializes in helping institutional investment managers and mutual fund firms attract investors, strengthen distribution and build brands through structured news generation programs and smart marketing.  DBJ: Dan, can you name a few distribution misconceptions small mutu... (more)

The Return of Relationship Alpha for Most

While there may be a “Return to Relationship Alpha” for some, sadly it is the “Beginning of Relationship Alpha” for most in the financial services world. Recently, Scott McKain, good friend, world-class speaker and author of several best-selling books (his latest is the just-published “The Collapse of Distinction – Stand out and move up while your competition fails.”), met with me to discuss “the importance of the Return to Relationship Alpha”. Through the Value Added Institute and McKain Performance Group, Scott makes his living teaching Fortune 500 companies and leading finan... (more)

Where Social Media Meets Traditional Media

Yesterday I had the distinct pleasure of having lunch with Jason Heinhorst, Partner at FUSE Research Network.  The purpose of our lunch was to discuss asset and wealth management firms' various approaches to incorporating social media and social networking technologies into their business models in order to enhance client acquisition and retention. The topic at hand certainly jumped to a new level when returning to our respective cars we found on our windshields postcards that read: IS YOUR 401K HAPPY? With that simple question and supposedly unsophisticated delivery system - ... (more)