Marketing Automation & Social Media Strategist

D. Bruce Johnston

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Top Stories by D. Bruce Johnston

At least that was my take-away from a recent poll conducted by Ignites during their Exchange: Social Media's Role for Mutual Funds. Ignites is the pre-eminent source for news about the mutual fund industry, and their sponsored session offered two different perspectives on the use of social media at mutual fund firms. According to the Ignites poll - What do you think is the greatest benefit of social media marketing efforts? - conducted during the event, social media's greatest contribution maybe a "spike in direct communication with potential fund customers". Roughly 32% of respondents saw this as the greatest contribution of Web 2.0 tools. Enhanced "direct communication with potential fund customers" (32%), was followed by: "reaching a younger audience" (25%), " building brand loyalty" (23%), "building product awareness" (17%), "generating sales" (3%) and "I don... (more)

Deloitte Study Suggests Social Media Policy a Must Have

According to Deloitte’s recently released 2009 Ethics & Workplace Survey, 74 percent of those surveyed believe it is easy to damage a brand’s reputation via sites such as Facebook, Twitter and YouTube.   Why wasn’t the result 100%? Without a social media policy and strategy the risk is 100% that your brand reputation will be damaged.  United Airlines got it wrong and this is what happened – “United Breaks Guitars,” which was the headline making public relations nightmare of the week last week.  For those of you keeping score, it is estimated this episode, viewed by over 4 millio... (more)

Will Social Media Replace the Need for In-Person Meetings?

Remember, we're human beings and after all isn't that what this social media thing is all about? Isn't it about connecting people to people? Connecting people to you, your product, your service, your solution? And what will happen in the future? It will be about connecting clients to clients where they will discuss you, your product recommendations, your service standards, and results of the solutions you recommended. How will you ever provide this high level of connectivity? Will it come through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F meetings? Finally ... (more)

Twitter Is Worth a Billion – An Analyst's View of Why

Twitter’s $1 Billion valuation has definitely stolen the spotlight over the past few weeks. According to a recently released Twitter users study by Crowd Science among other findings: 11% of Twitter users admitted to accessing social media while driving during the preceding 30 days, compared with just 5% of other social media users 29% of Twitter users said they had accessed social media from cars at some point in the past, compared with 13% of non-users Twice as many Twitter users as non-Twitter social media users (8% to 4%) had accessed any social media from a theater during ... (more)

Commerce on the Internet Skyrocketing

eCommerce Journal on Ulitzer Chad Levitt, author of the “New Sales Economy Blog,” recently wrote a post, “Sales Reps, Are You Ready for the Digital Universe?,” based on information he gleaned from a recently released IDC report on predictions for the year 2020. Here are some of the major findings from the IDC report: Between now and 2020, the amount of digital information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media – voice, TV, radio, print – will complete the journey from analog to digital. Last year d... (more)