Top Stories by D. Bruce Johnston
At least that was my take-away from a recent poll conducted by Ignites during
their Exchange: Social Media's Role for Mutual Funds. Ignites is the
pre-eminent source for news about the mutual fund industry, and their
sponsored session offered two different perspectives on the use of social
media at mutual fund firms.
According to the Ignites poll - What do you think is the greatest benefit of
social media marketing efforts? - conducted during the event, social media's
greatest contribution maybe a "spike in direct communication with potential
fund customers". Roughly 32% of respondents saw this as the greatest
contribution of Web 2.0 tools.
Enhanced "direct communication with potential fund customers" (32%), was
followed by: "reaching a younger audience" (25%), " building brand loyalty"
(23%), "building product awareness" (17%), "generating sales" (3%) and "I
According to Deloitte’s recently released 2009 Ethics & Workplace Survey,
74 percent of those surveyed believe it is easy to damage a brand’s
reputation via sites such as Facebook, Twitter and YouTube. Why wasn’t
the result 100%?
Without a social media policy and strategy the risk is 100% that your brand
reputation will be damaged. United Airlines got it wrong and this is what
happened – “United Breaks Guitars,” which was the headline making
public relations nightmare of the week last week. For those of
you keeping score, it is estimated this episode, viewed by over 4 millio... (more)
Remember, we're human beings and after all isn't that what this social media
thing is all about? Isn't it about connecting people to people? Connecting
people to you, your product, your service, your solution? And what will
happen in the future? It will be about connecting clients to clients where
they will discuss you, your product recommendations, your service standards,
and results of the solutions you recommended.
How will you ever provide this high level of connectivity? Will it come
through B2B, P2P, LinkedIn, Twitter, Facebook, some "killer apps" or F2F
meetings? Finally ... (more)
Twitter’s $1 Billion valuation has definitely stolen the spotlight over the
past few weeks.
According to a recently released Twitter users study by Crowd Science among
11% of Twitter users admitted to accessing social media while driving during
the preceding 30 days, compared with just 5% of other social media users 29%
of Twitter users said they had accessed social media from cars at some point
in the past, compared with 13% of non-users Twice as many Twitter users as
non-Twitter social media users (8% to 4%) had accessed any social media from
a theater during ... (more)
eCommerce Journal on Ulitzer
Chad Levitt, author of the “New Sales Economy Blog,” recently wrote a
post, “Sales Reps, Are You Ready for the Digital Universe?,” based on
information he gleaned from a recently released IDC report on predictions for
the year 2020.
Here are some of the major findings from the IDC report:
Between now and 2020, the amount of digital information created and
replicated in the world will grow to an almost inconceivable 35 trillion
gigabytes as all major forms of media – voice, TV, radio, print – will
complete the journey from analog to digital. Last year d... (more)