Marketing Automation & Social Media Strategist

D. Bruce Johnston

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Social Media is Different for Regulated Industry

Social Media: Can Advisors Afford to Miss It?

By D. Bruce Johnston, President & CEO, DBJ Associates

We are pleased to offer our readers an on-demand link to the popular webinar: “Social Media: Can Advisors Afford to Miss It?”

To hear the latest thinking from the industry leaders in financial services social media marketing — Fidelity, American Century, Socialware and Advisolocity — please click the accompanying thumbnail link.

Hear Jennifer Sussman, Director of Online Marketing for American Century provide highlights from her firm’s recently completed “Financial Professionals Social Media Adoption Study.”

Next, benefit from Ross Ozer’s insights. As Vice President of Marketing for Fidelity Institutional Wealth Services, Mr. Ozer comments on how social media can help advisors generate more referrals, greater marketplace awareness and extend their reach.

Do you consider compliance to be a major barrier to adopting social media in your practice? If so, you are not alone.

Eighty percent of webinar attendees saw compliance risk as a key obstacle — until they listened to Chad Bockius, CEO of Socialware, who had much to contribute to understanding how to overcome social media’s compliance risks.

I was pleased to be able to deliver the results of one of our case studies as an example of how social media can work effectively in advisors’ day-to-day practice to raise AUM and revenue.

Also, if you missed out on the opportunity yesterday to download a FREE copy of Advisolocity’s white paper: “One-2-One: How to have 1000 client conversations at once,” please do so on the link provided.

Topics covered during the 45-minute Q&A session ran the gamut from:

  • What are the implications of FINRA Notice 10-06 for financial advisors and are there solution sets available to comply with the archiving requirements?
  • Are clients really using social networks for financial advice and, more importantly, for advisor selection?
  • Will social media overload the compliance department?
  • What are the nuances of the compliance demands social media poses that make it so difficult for firms to understand?
  • Why are some firms staking a claim to social media applications while the vast majority sit back and watch?
  • What about advisors who have primarily older clients? Should they consider social media tools as strictly suited for Gen Y and X, and not baby boomers?

If you have questions that were left unanswered after you listen to the discussion, please contact Bruce Johnston at [email protected]. I will get your question answered for you in short order. In the meantime, enjoy!

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D. Bruce Johnston, President | COO, CaptureTrackConvert is regarded as a high-energy, results-driven Financial Services Distribution Executive. His 30+-year career has been distinguished by an impressive record of accomplishments, contributions and winner of the Institutional Investor Fund Marketer of the Year award. CaptureTrackConvert (CTC) provides easy to use, powerful enterprise level marketing automation software to fast growing SMBs. CTC is dedicated to helping SMBs maximize their marketing resources, improve the effectiveness of their marketing campaigns and generating more sales ready prospects thus dramatically improving sales and the bottom-line.